FALL 2019: This big project is a good encapsulation of my work on Benjamin Moore's Color of the Year and Color Trends campaigns.
the
color trends
dollhouse
The Brief
Design a centerpiece for the Color of the Year 2020 launch party that reveals the color in dramatic fashion to a discerning audience of industry professionals. Design should clearly communicate the brand, our product (paint) and should leave a memorable impression of the Color Trends 2020 palette. Given a limited overall campaign budget, the centerpiece should have an extended reach on social media, as well as other in-person activations, like trade shows.
WINTER 2020: Another activation opportunity for Color of the Year that came up but never saw the light of day due to COVID.
the
color of the year
cafe
The Brief
Design a branded restaurant space at the Architectural Digest Design Show, a high-end, heavily trafficked trade fair at Pier 94. The space should serve as a comfortable refuge from the hustle and bustle of the show and highlight a more sophisticated side of the fresh, youthful Color of the Year and Color Trends 2020 palette. In order to keep costs low, most of the props must be selected from a small catalog of items provided by the venue.
FALL 2018: Excerpts from a trade show report that distills key concepts for color and paint.
SPRING 2018: A sampling of a Pecha Kucha-style color and material report I presented at the American Institute of Architects Show.